FUTURECRAFT4D is the next step into athlete data-driven design and manufacturing.
England International Footballer
U.S. Track & Field
All-Pro Safety American Footballer
To celebrate the new innovation, adidas curated a PR focused event, which took place in New York City. The space was filled with art installations, athlete 3D printed sculptures, films, print collateral, and assets all developed by the team. It offered an in-depth look into the process and also an opportunity for meet and greets with the adidas creators behind the product.