In April 2017, adidas announced a game changing partnership with Carbon to revolutionize the footwear industry. FUTURECRAFT4D is the world’s first high performance footwear featuring midsoles crafted with light and oxygen (read more here).
Creative Lead: Anne Coté Art direction: Anne Coté and Angela Bac Design: Angela Bac
Photography: Owen Silverwood
3D Team: Pussykrew
Films: Miniac Films Online Site: RESN
Project Manager: Julien Lauret Creative Producer: Eleanor Fitzgerald and Natalia Guarin Event Management: Exposure Agency