(づ ◕‿◕ )づ。:゜ ♡。

In April 2017, adidas announced a game changing partnership with Carbon to revolutionize the footwear industry. FUTURECRAFT4D is the world’s first high performance footwear featuring midsoles crafted with light and oxygen (read more here).




FUTURECRAFT4D is the next step into athlete data-driven design and manufacturing.



Dele Alli
England International Footballer

Tori Bowie
U.S. Track & Field

Eric Berry
All-Pro Safety American Footballer




To celebrate the new innovation, adidas curated a PR focused event, which took place in New York City. The space was filled with art installations, athlete 3D printed sculptures, films,  print collateral, and assets all developed by the team. It offered an in-depth look into the process and also an opportunity for meet and greets with the adidas creators behind the product.







Credits

Creative Direction: Nick Cline
Creative Lead: Anne Coté
Art direction: Anne Coté and Angela Bac
Design: Angela Bac
Photography: Owen Silverwood
3D Team: Pussykrew
Films: Miniac Films
Online Site: RESN
Project Manager: Julien Lauret
Creative Producer: Eleanor Fitzgerald and Natalia Guarin
Event Management: Exposure Agency


꺼 져 ^___^

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